CASE STUDY at ZOMATO

Case study at zomato : 






 Zomato initially named as Foodiebay was started in 2008 by Mr. Deepinder Goyal. It is a restaurant searching platform providing in-depth details with autonomous reviews and ratings. Foodiebay, the initial name was changed to Zomato in November 2010 to increase their reach among people.


To differentiate themselves from their competitors, Zomato concentrated on adding approx. 18,000 new places to eat from. Along with they also decorated many special features, such as pointed to particular dishes or opening times”.


To be the largest resource in food supply market, Zomato bought urbanspoon, a leading restaurant service providing portal for $52 million to enter US, Canada and Australia to leverage local insights and experience and to expand their business in overseas seeing the future goal and objective.






 

To expand to more 50 countries

Milestones:


Number of listed restaurants: in 2008 it was 4000 restaurants which increase to 94000 in 2013 and currently 384,100 in Q1 of 2015.

Monthly visitors of Zomato increases to 35 million in 2014 which was 11 million in 2013 and 0.015 million in 2008.

Yearly revenue of Zomato in 2008 was 0.06 crores which increased to 11.3 crores in 2013.

Spread in 21 countries worldwide.

Success Factor:


First mover advantage

Strong content platform

Efficient employees

Good rating mechanism and social platform

Funding from experienced source

Strategy of Zomato: Zomato works with keen interest on various strategies to achieve their goal. It includes


Financial strategy: To increase their fund and revenue

Marketing strategy: To tap their customers from across the globe

Growth strategy: To grow continuously and increase their customers and page traffic

Globalization strategy: To expand themselves across the whole globe as a leading service provider

Marketing Strategy


Featured and user friendly website

Global mobile app

Focusing on digital marketing channels for potential customers

Acquire the competitors: To be the largest resource in food supply market, Zomato bought urbanspoon for $52 million to enter US, Canada and Australia

Simpler review and rating system

Integrating other tools in their marketing strategy has given them wonderful hike in their business.


Sales promotion: Coupons and price-offs

Direct Marketing: Phone call and direct mail

Investments


Thanks 🙏🙏

From mech study team 


 Give feedback and comments 💬💬


 

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